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1.Regular Marketing mgt course breakdown (undergraduate)

Year I, Semester I

S.N Course Code Course Title Cr.hrs ECTS
1 Bmgt1021 Introduction to Management 3 5
2 Mktm1022 Principles of Marketing 4 7
3 Mktm1013 Business Communication  2 3
4 Econ1151 Microeconomics  I 3 5
Total 12 20
Year1,semester II
1 EnLa1011  Communicative English Skills 3 5
2 Blaw1142 Business Law 3 5
3 CoSc1171 Introduction to ICT 3 5
4 Econ1152 Micro Economics   II 3 5
Total ECTS 12 20

 
Year I, Semester III

S.N Course Code Course Title Cr.hr ECTS
1 Psyc1031 General Psychology 3 5
2 EnLa1012 Basic Writing Skills 3 5
Total 6 10
Year II, Semester I
1 Mktm1032 Consumer behavior 3 5
2 CESt 1141 Civics and Ethical Education 3 5
3 Bmgt2121 Business Mathematics 3 5
4 AcFn 2161 Principles of Accounting –I 3 5
Total ECTS 12 20

 
Year II, Semester II

S.N Course Code Course Title Cr.Hr. ECTS
3 Bmgt2041 Business Statistics 3 5
4 Mktm2052 Integrated Marketing Communication 3 5
5 Mktm2042 Marketing information system 3 5
6 Mktm2051 Product & Brand Management 3 5
Total ECTS 12 30

 
 
Year II, Semester III

S.N Course Code Course Title Cr.Hr. ECTS
1 Bmgt2122 Operation Research 3 5
2 AcFn2162 Principles of Accounting II 3 5
Total 6 10
Year III, Semester I
 
3 Mktm2061 Services Marketing 3 5
4 Mktm2062 Tourism & Hospitality Marketing 3 5
5 Mktm2043 Marketing Research 3 5
6 Mktm2071 Social Marketing 3 5
Total ECTS 12 20

 
Year III, Semester II

S.N Course Code Course Title Cr.Hr. ECTS
1 Mktm3081 Marketing channel & Logistics management 3 5
2 Mktm3082 Sales Management 3 5
3 Mktm3083 Retails Management 3 5
4 Mktm3084 E-Marketing 3 5
Total 12 20
Year III, Semester III
 
1 Mktm3091 Business Marketing 3 5
2 Mktm3101 Agricultural and commodity Marketing 3 5
         
Total ECTS 6 10

 
Year IV, Semester I

S.N Course Code Course Title Cr.Hr. ECTS
1 Mktm3111 Entrepreneurship and Small Business Management 3 5
2 Mktm3112 Strategic Marketing Management 3 5
3 Bmgt3092 Operations Management 3 5
      4 Mktm3131 Senior Essay-I  /  Field Practicum 0 0
Total 9 15
Year IV, Semester II
 
6 Mktm3132 Senior Essay II 3 5
4 Mktm3102 International Marketing 3 5
Total ECTS 6 10
Grand Total ECTS   180

 

2.Extension Marketing mgt course breakdown

 

Year I, Semester I

S.N Course Code Course Title Cr.hrs ECTS
1 Bmgt1021 Introduction to Management 3 5
2 Mktm1022 Principles of Marketing 4 7
3 Mktm1013 Business Communication  2 3
4 Econ1151 Microeconomics  I 3 5
Total 12 20
Year1,semester II
1 EnLa1011  Communicative English Skills 3 5
2 Blaw1142 Business Law 3 5
3 CoSc1171 Introduction to ICT 3 5
4 Econ1152 Micro Economics   II 3 5
Total ECTS 12 20

 
Year I, Semester III

S.N Course Code Course Title Cr.hr ECTS
1 Psyc1031 General Psychology 3 5
2 EnLa1012 Basic Writing Skills 3 5
Total 6 10
Year II, Semester I
1 Mktm1032 Consumer behavior 3 5
2 CESt 1141 Civics and Ethical Education 3 5
3 Bmgt2121 Business Mathematics 3 5
4 AcFn 2161 Principles of Accounting –I 3 5
Total ECTS 12 20

 
Year II, Semester II

S.N Course Code Course Title Cr.Hr. ECTS
3 Bmgt2041 Business Statistics 3 5
4 Mktm2052 Integrated Marketing Communication 3 5
5 Mktm2042 Marketing information system 3 5
6 Mktm2051 Product & Brand Management 3 5
Total ECTS 12 30

 
 
Year II, Semester III

S.N Course Code Course Title Cr.Hr. ECTS
1 Bmgt2122 Operation Research 3 5
2 AcFn2162 Principles of Accounting II 3 5
Total 6 10
Year III, Semester I
 
3 Mktm2061 Services Marketing 3 5
4 Mktm2062 Tourism & Hospitality Marketing 3 5
5 Mktm2043 Marketing Research 3 5
6 Mktm2071 Social Marketing 3 5
Total ECTS 12 20

 
Year III, Semester II
S.N Course Code Course Title Cr.Hr. ECTS 1 Mktm3081 Marketing channel & Logistics management 3 5 2 Mktm3082 Sales Management 3 5 3 Mktm3083 Retails Management 3 5 4 Mktm3084 E-Marketing 3 5 Total 12 20 Year III, Semester III
  1 Mktm3091 Business Marketing 3 5 2 Mktm3101 Agricultural and commodity Marketing 3 5           Total ECTS 6 10

 
Year IV, Semester I

S.N Course Code Course Title Cr.Hr. ECTS
1 Mktm3111 Entrepreneurship and Small Business Management 3 5
2 Mktm3112 Strategic Marketing Management 3 5
3 Bmgt3092 Operations Management 3 5
      4 Mktm3131 Senior Essay-I  /  Field Practicum 0 0
Total 9 15
Year IV, Semester II
 
6 Mktm3132 Senior Essay II 3 5
4 Mktm3102 International Marketing 3 5
Total ECTS 6 10
Grand Total ECTS   180