Public and International Relations Office

Nowadays, more than ever, Public Relations is becoming increasingly important for the success of one organization, if not for its existence. Structured as one of the major management functions, the public relations office of university of Gondar, in main, is established to build, maintain and manage mutually beneficial relationships between the university and the publics that matters. In cognizant, basically, the PRs office performs setting up two units undertaking two main communication strategies lubricating the realization of the university’s mission and vision.

Internal communication strategies

Understanding the importance of internal communication strategies, the PRs office designed a strategic plan for out reaching internal community. Apparently, the office, considering the various factors on play; the nature of message to be communicated with the staff (administrative and/or academic); when it should be communicated and how, it tries to select and use best communication tolls fitting for the specific purpose.

External communication strategies

For the university, effective external communication strategy is highly believed to bring a substantive reform   to maintain and enhance its competitive position regionally, nationally and internationally, through strengthening its external relationships.

The key aim of a communications strategy is to clearly enhance the lines of communication of the Faculties, departments and the college with other international institutions. Practically, in a more comprehensive term, the communications strategy will set out the wider, on-going process of securing and developing the University’s role as a leading and respected centre for teaching, research and community service which only be realized through a stronger and well established collaborative effort of abroad universities and organizations sharing the same dream.

Therefore, it is quite explicit, effective communication occurs not only  when the receiver clearly decodes the intended message, also the sender should thrive its best in tailoring the message for easier understanding –creating mutual understanding and enhance bilateral cooperation both nationally and internationally.